OCMO works with smart, forwarding thinking business owners and leadership teams to provide access to knowledgeable, passionate and experienced CMO’s with a proven track record of delivering significant impact.

How we do it

The main benefit of engaging with OCMO is that it puts a team of experienced senior marketing talent at your disposal, who in turn will be able to apply their specialist knowledge to your business. By partnering with OCMO, you also eliminate the delays of locating, vetting, negotiating and engaging with new resources/vendors. Most importantly, our marketing strategy recommendations are media neutral and discipline neutral.

A typical engagement with OCMO is as follows.

Discover

To really get an insight into your business, we’ll carry out a series of discovery sessions before we engage in any activity. These sessions enable OCMO to build a trusting relationship with you and your team, to fully understand your business's marketing aims, objectives, processes and ways of working.

Create

Using the knowledge from the discovery sessions, we will create and present a unique marketing strategy for your business. Included will also be a detailed project plan, recommended KPI’s / targets, work flow charts, organisational structures and budgets. The presentation of our proposed marketing strategy to you / the leadership team will only be finalised once it has been signed off by the business.

Implement

Typically, our marketing strategies result in an OCMO partner being placed in your business to manage the execution of the agreed marketing strategy. Their key roles will usually be to own the successful implementation of the agreed marketing strategy and to ensure that all marketing support activities are effectively executed by either your team or OCMO’s support team.

Data

At this stage, we look at what our metrics are telling us. The data we collect takes us back to the create stage. Based on what we have learned from the data we will either stay focussed on the original strategy or make the necessary edits. Typically, the data we collect will cover - how we are performing with you (relationship, budgets, timely execution of the strategy) - your engagement with clients and customers (social media engagement, web traffic, customer journey analysis) - the effectiveness of the strategy (sales, leads, conversion rates, profitability)